Us marketing strategy types are seriously geeking out on the opportunities of Facebook 's platform. Bill Sweetman helped his colleague rent a coach house via leads generated from a Facebook status message ad, for instance: My Facebook Coach House Experiment.
My own modest experiment: using the LinkedIn "My Company's Hiring" application, I added two of our current search marketing positions to my profile. About a week later, I've gotten one lame recruiter inquiry ("let us show you that we have great people for any job") and, just today, one interesting viable candidate. Given my fairly small network of 40 friends, not at all bad. Interesting and promising.
