The CEO Global of MEC Interaction is really smart and adds a certain energy to a marketing strategy panel discussion. A sampling paraphrased from a recent presentation:
- "to hubblize" = see clearly by getting above the atmosphere (as in the space telescope)
- "something less than a quarter of a major brand's ads and promotional budget is actually discretionary to the brand manager"
- "there is no answer to the ad standards question. accept a world with multiple standards"
- with reference to user generated content: "the thing about self-immolation is that people tend to do it only once."
- marketers need to learn to market in the context of "the phenomenon of US": the hive mind, the social networking world. CRM will endure but the C will shift from 'customer' but 'community'"
- "interactive is not a medium, it's a parallel universe"
- mktrs need to differentiate between two types of messaging: self-contained full expressions of a message vs signposts to the message
Rob, you need a blog!
