My latest Chief Marketer column, covering a trend I'm calling "unified search": What Marketers Must Understand About Unified Search. Exemplified by Google's Universal Search natural search enhancements, Ask's new "3D" search interface and innovative smaller players like Kosmix, this trend will eventually--finally?!--move us past the text-only search results pages that Google perfected and everyone else copied.
Our full brief (PDF) on this topic is also available from the DoubleClick Performics website: Unified Search Brief.
