A TechCrunch follow-up post: Changing the Face of Brand Advertising Online.
Whether consumers actually want to become product marketers is another question entirely.
The proof pudding in this all will be the user experience. All the reactions so far focus on the marketer utility + speculation about how users will respond. Once we can actually see it live in the wild, will be much easier to get a read. Will it be like the newsfeed, which was initially met with howls of disapproval but then became the lifeblood... or not?!
