This was announced a couple of days ago.
In conjunction with an online ad industry trade marketing effort, MySpace today also touted its upcoming SelfServe display ad creation tool and targeting platform, intended for small business advertisers. The platform will let users build ads, select geographic, demographic and interest category targets, and pay for CPC-based placements on MySpace. It will also provide ad performance tracking and analytics tools. The system is set to launch by the end of the year. ( ClickZ: MySpace Slices Audience for Ad Targeting and Higher CPMs.)
Fun days to be an SEM... the whole world is coming to CPC. Our skill set might just come in handy!
Because Facebook members will see only two social ads per day, we expect the supply of ads to be in scarce supply and thus raising prices and not matching the value. This could shift ad buying to large brands who have experience buying and managing search and direct response ads. (MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the “Fan-Sumer” matter to brands)
