MediaPost Event -OMMA Social.
- about 4 clients at OMMA Social. a few vendors. Vast majority of attendees from agencies.
- Dan Buzcazcer's rules to play by as marketers in social space
- facilitate what consumers already do;
- be personal but keep your role as a brand;
- no hard selling
- Brands can play a key role as aggregators / curators of the long tail of content
- Purina
- tons of great dog content on youtube. dogs and cats are always top videos. how can purina facilitate
- Purina had 16 different websites and huge cost for producing content.: feeding the beast.
- www.PetCharts.com: finds the top photos, videos, blog posts re dog and cat.
- formerly aggregated from other sites. now users submit
- users are now promoting their presence on petcharts.com
- Champion
- can't chase top sponsors
- own the everyday athlete: extend this to young audience online
- homestyle sports. what everyday athletes accomplish
- themes for each webisode. sports show for unsung sports hero
- champion as facilitator/sponsor
- meant to be used in 5 min per day
- digg style voting
